Hey, friends: Starting January 1, 2026, I am thrilled to begin a new chapter as a Creative Consultant focused on helping scale franchise concepts to achieve that elusive 100-units-open store count.  (Only 17% of franchisors ever achieve this—the number behind the "17Thinking" name.)

My focus in 2026 is Wings Etc., Inc., franchisor of Wings Etc. Grill & Pub, and their new, limited-service brand, Wings Etc. 2Go. Through 17Thinking LLC, I’ll be working directly with Wings Etc., Inc. owners to provide creative and marketing communications support as they leverage their talents and experience to accelerate long-term growth.  It's going to be challenging, exhilarating and fun!

I've known and worked with Jim, Rob and Eric since late 2006 (as a consultant, initially, for those who've forgotten!), and I'm excited to make that transition into consulting and brand direction advice for the coming year. If you know me, you can contact me at my current phone number. If you don't--no worries--use the contact form below. Here's to "17 Thinking," and to an amazing 2026!